DaChispa

Saw a great ‘persuade you to visit our stand in 60 seconds’ exhibitor pitch approach at a conference. The seconds counted down on the screen behind and the audience applauded each pitch when time was up. It worked really well. What I learnt from it was that you really can’t use jargon if you only have 60 seconds – it wastes time and you won’t get people to visit you because they have no idea what you are talking about.